IBM's Identity Crisis

Everybody knows IBM (IBM), but ask anybody what IBM does, and you're likely to get a blank stare, stammering, or the wrong answer...

Yes, it's a "tech company," but unlike Alphabet (GOOGL), Microsoft (MSFT), Amazon (AMZN), Meta Platforms (META), and Apple (AAPL), IBM lacks an identity.

I suggested as much the other night when I was on CNBC's Last Call after the show's host, Brian Sullivan, said he wasn't really sure what IBM did. So he asked me, and this being live TV, I thought a second, then said something to the effect of... I have no idea. (You can see the clip here.)