Poster Child for Phantom Growth
Poster Child for Phantom Growth
Why All Eyes Should Be on Pepsi
“This is a serious pushback on price over volume movement.”
So came the text Thursday from my pal Ben Brey of Deductive Capital, his family office, who also writes under
here and on X, the former Twitter.I’ve been quoting Ben increasingly, and collaborating with him some, because he has a keen eye for things that might matter. Plus we’re working on a project together, which will make itself known over the next month or two.
In this case, he was pointing out a Reuters story that French retailer Carrefour had stopped selling PepsiCo’s products in four European countries because they have become too expensive. He added...
This is serious pushback on the price over volume movement.
Impact on Earnings
The role pricing has played in driving growth is something to keep in mind. And not just for Pepsi, but throughout corporate America as we head into this earnings season and the next few going forward.
This has been a “not if but when” risk that has been hiding in plain sight as pri…