It's rare you see something this big get this disrupted this fast – and almost entirely by word-of-mouth...
I'm referring to the way billionaire entrepreneur Mark Cuban's Cost Plus Drugs seems to have upended the drug industry. (Disclosure: I'm a happy customer and have written about it previously here at Empire Financial Daily.)
Obviously, this is all anecdotal, and I have no idea if Cost Plus is anywhere near – or on its way – to becoming a financial success... or what impact it’s really having.
I should also point out that not everybody thinks that Cost Plus is causing a "disruption." (More on that in a moment.)
But what I do know is this: There's something happening here, and what it is seems to be pretty clear...
Cost Plus appears to have done something nobody else has seemingly been able to do: Cut out the middlemen and, for the most part, negotiate directly with drug manufacturers or a few friendly less egregious middlemen to get lower prices... at least on generics.
It's not as simp…