This Time Will Be No Different

The Tupperware, Yellow edition

Bing via DALL-E

Just when you thought this market couldn't get loopier, along comes one of our old friends to make us forget the bubble ever happened...

I'm talking, of course, about Tupperware Brands (TUP).

Back in April, I wrote a mini case study on how such an iconic brand could be so screwed up. As I said at the time...

Just because a brand is great, doesn't mean it's a good investment.

I have no idea why the stock is rising the way it is beyond short squeezes and whatever other games people play... with a stock, no less, that is barely hanging on to its New York Stock Exchange listing by its fingernails.

What I do know is that investors hoping Tupperware is the next Hertz (HTZ) – the original meme stock that was saved from the clutches of bankruptcy – had better fasten their seatbelts, because... Hertz, Tupperware ain't.

That's pretty much what I said last week on CNBC, when Last Call host Brian Sullivan suggested that Tupperware might be the second coming of Hertz...