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David C Reutter's avatar

I was thinking maybe Martha Stewart.

David C Reutter's avatar

So would someone buy their name. Byrne at Overstock bought BBB for the name?

Herb Greenberg's avatar

That guy hasn't been at that company for years. In this case, somebody would buy the assets for the brand and, I suppose, manufacturing. It's just a possibility. BBBY was a retailer, that would sell a product like this. Apples/Oranges.