Why Google and Costco Have More in Common Than You Might Think
Why Google and Costco Have More in Common Than You Might Think
First mover doesn't always win the race...
Google may not be first mover in the world of using a chatbot like ChatGPT for search...
But by being second, Google still might wind up being first.
When ChatGPT made its big splash back in November, it seemed as though it caught Google sleeping. Maybe it did... But maybe it doesn't matter.
Just the way it doesn't matter that big-box retailer Costco (COST) has intentionally dragged its feet on adopting so many new approaches to retailing and marketing, including seemingly being last to the party for offering online shopping.
Obviously, the world of search is different. Only two players count, and one is gargantuan... so big, in fact, it might have been lulled into complacency.
And thanks to the rollout of ChatGPT, changes are happening faster than probably anything since the creation of the Internet itself...
Or so we've been told.
In the span of a mere six months, by not being first mover, Google was able to avoid some of the controversies that tarnished ChatGPT. And despit…