Why Tupperware's Party Was Bound to End
What Happens When a Great Brand Has an Outdated, Broken Business Model
Note: This is a free and revised version of something I originally published on May 27 of last year.
I’ve been following and red-flagging Tupperware for years, going back to my days of short-biased research. Now that the company has filed Chapter 11 bankruptcy, and its ultimate sale, I thought it was worth re-running this “case study,” as I like to call it.
And this reminder: My Red Flag Alerts and selected On the Street content are no longer free. But while the paint is still drying on my paywall, my introductory price remains. Here’s more on my decision to go paid, and what to expect from my Red Flag Alerts. Next Tupperware, anyone?