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The Macke Letter

The Macke Letter

Renowned Retail Expert Jeff Macke has been tracking this space for most of his life. And now he's publishing his insights on the The Macke Letter.

Jeff Macke

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Displaying 19 - 23 of 23

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Starbucks Report Card: Good Enough for Now

Starbucks gets a pass from Wall Street

July 29, 2025

The Jeff Macke Portfolio

The Jeff Macke Portfolio Plus

The Macke Letter

Why I Bought AEO

One campaign won't save AEO... but it can move the stock

July 27, 2025

The Macke Letter

Sydney Sweeney just killed Athleisure

Can Sweeney's popularity revive the company? No one is really asking yet.

July 23, 2025

The Macke Letter

The Honeymoon is Over at Starbucks

Starbucks needs more Steam

July 22, 2025

The Macke Letter

Falling into the Gap

March 5, 2025

The Macke Letter

The Macke Letter

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