Audio versions of tightly written reports are fine, maybe even good. What I hate are people who do a 30 minute show in audio or video. It’s a lazy way to convey an idea and usually there’s maybe 5 minutes of information spread out over 30 minutes.
I'll be tinkering with some video as part of this but only in convos/interviews with others. I've thought of embellishing the read-throughs with some back story, or adding a bit more color as asides - but it has to be the right situation.
I don't think - for what I do - you can do it without the written report. The content is absorbed differently, especially with financial matters.
But as I've also learned, with the avalanche of info/data, many people prefer to consume by listening on the fly at 2x speed - and then maybe go back if there's something they want to dive into. Especially in finance.
And a well done 10 minute video summarizing a much more complicated story can be extremely additive. A good example is a video Hunterbrook did on PBMs - using the video as an easy way to explain the deeper story. (I don't have the time/resource to do that - it takes a team.)
But back to your original point - I don't disagree with the caveat that if it adds color it can also add value to the sliver who want to listen to or watch it - but only if there's a written report as an alternative.
My audios, most likely, will almost never exceed 10 minutes. Most less than 10.
And if I find nobody's listening, they'll dwindle to zero!!! ;-)
Audio versions of tightly written reports are fine, maybe even good. What I hate are people who do a 30 minute show in audio or video. It’s a lazy way to convey an idea and usually there’s maybe 5 minutes of information spread out over 30 minutes.
This is a loaded issue, Bill.
I'll be tinkering with some video as part of this but only in convos/interviews with others. I've thought of embellishing the read-throughs with some back story, or adding a bit more color as asides - but it has to be the right situation.
I don't think - for what I do - you can do it without the written report. The content is absorbed differently, especially with financial matters.
But as I've also learned, with the avalanche of info/data, many people prefer to consume by listening on the fly at 2x speed - and then maybe go back if there's something they want to dive into. Especially in finance.
And a well done 10 minute video summarizing a much more complicated story can be extremely additive. A good example is a video Hunterbrook did on PBMs - using the video as an easy way to explain the deeper story. (I don't have the time/resource to do that - it takes a team.)
But back to your original point - I don't disagree with the caveat that if it adds color it can also add value to the sliver who want to listen to or watch it - but only if there's a written report as an alternative.
My audios, most likely, will almost never exceed 10 minutes. Most less than 10.
And if I find nobody's listening, they'll dwindle to zero!!! ;-)